Being born and raised in Taiwan, aka. Formosa in the ancient times for being a beautiful sea island, I am always drawn by the color blue and inspired by the forms of water.
The logo comes from the Chinese pictographic character, water "水", which interestingly looks a lot like another character, fire "火".
Water clays to form, and fire clays to freeze shapes.
Only when both water and fire are play well can one get a good pot.